Privacy Policy

Last Updated: Nov 2025

MCC (Modern Concept Contracting, “we,” “our,” or “us”) is committed to protecting your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA). This policy applies to personal information that is collected, used, or disclosed across provincial or national borders in the course of our commercial activities. By using our website, you agree to the terms of this policy.

1. Information We Collect

1.1 Information You Provide

When you submit a form on our website, you provide us with Personal Information. We collect the following data for the express purpose of responding to your inquiry and providing relevant project or service information:

• Name

• Email

• Construction Type

• Building Type

• Project Size

• Project Location

• Project Description

• Any additional information you choose to provide

2. Automatically Collected Information (Tracking and Profiling)

2.1 Analytics & Website Performance

We use Google Analytics and Google Tag Manager to collect technical data about how visitors use our site. This data is used to analyze site traffic, measure performance, and improve the user experience.

• Data Collected: IP address (anonymized where possible), Device and Browser information, Pages visited, time spent on pages, and General location (city/region).

2.2 Advertising Measurement

We use Google Ads conversion tracking (G-tags) to measure the performance of our advertising campaigns by determining when users complete an action (like submitting a form) after clicking on an ad.

3. Third-Party Content and Cookies

Our site includes an Instagram feed, which loads content and may place third-party cookies or tracking technologies from Instagram/Meta. These third-party providers collect usage data according to their own privacy policies.

Our Use of Cookies: We use cookies for analytics, advertising measurement, and to support the embedded Instagram content. By using our website, you provide your informed, implied consent to the collection and use of this data for the purposes described above.

4. Purposes and Legal Basis for Using Your Information

We use your Personal Information only for the following explicit purposes:

• Contractual & Service Fulfillment: To respond to your project inquiry, provide quotes, and facilitate steps taken to enter into a service-related contract.

• Legitimate Interest / Meaningful Consent: To improve our website performance, measure the effectiveness of our advertising, and maintain website security. Your continued use of the website after reading this policy constitutes informed consent to this non-sensitive tracking.

We do not sell or rent your personal information to anyone.

5. How We Share Information and Data Transfers

5.1 Sharing with Service Providers

We may share your data with:

• Service providers such as email hosting (e.g., Gmail/Outlook).

• Google Analytics / Google Ads (for analysis and measurement).

We do not share your information with third parties for independent marketing purposes.

5.2 Cross-Border Data Transfer

As we use service providers like Google and Meta/Instagram, your Personal Information may be transferred to, stored, and processed in jurisdictions outside of Canada, including the United States. When your data is outside of Canada, it is subject to the laws of that jurisdiction, and may be accessible to foreign governments, courts, or law enforcement agencies.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, to address any questions, or to comply with legal and regulatory obligations. We use guidelines and procedures to securely destroy, erase, or anonymize information when it is no longer required.

7. Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, alteration, or misuse.

8. Your Rights and Opt-Out

Under PIPEDA, you have the right to:

• Request access to the personal data we hold about you.

• Request correction or deletion of your data.

• Opt-Out of Tracking: You may withdraw your consent for non-essential cookies and tracking at any time by adjusting your browser settings to block cookies. You may also use the opt-out pages provided by Google and other third-party advertising networks.

• Challenge the accuracy and completeness of your personal information.

9. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top will reflect when changes are made.

10. Contact Us (Accountability)

For questions about this Privacy Policy or to exercise your rights, please contact the individual accountable for our privacy compliance:

Privacy Officer MCC – Modern Concept Contracting jamie@modernconceptcontracting.com